Salad Bar Sign

In my role with the University of Wisconsin: Milwaukee Restaurant Operations, I created a sign for the Union Station unit on campus to advertise their Salad Bar. The goal was to highlight the fresh variety of vegetables available to entice customers to check out the unit. To achieve this, I created custom line art of vegetables using bright colors to make them stand out against the dark background. For the overall theme of the sign, I opted for a chalkboard-style design to evoke a welcoming, homey atmosphere and further pique potential customers' interest in the Salad Bar.